SEO For EverWeb Video Course
Heading tags, also known as Header tags, can be compared to headlines that you would see in a newspaper or magazine article.
On the web, search engines use headers to assist with categorizing websites for search purposes.
For example, let’s say here is a page on your site. Down in this area, we have an article, and right above it, we have the headline.
Rather than making this headline in a text box, as it is now, it will be beneficial in terms of search engine optimization, to add this text as a header tag.
To do this, simply drag the Heading Tags widget onto the page. In the Heading Text field, type in your heading. It is a good idea to try to include your primary key-term in the heading, if possible.
The heading level allows you to indicate to search engines the important of your header. For example, returning to the primary and secondary key-term practice, your primary key-term should be a part of an h1 header, since h1 is the highest, and your secondary key-term would be part of an h2 header.
The rule of thumb is to only place one h1 heading per page.
As for placing multiple headings, my recommendation is to only do this if it makes sense to do so. What I mean by that, is don’t attempt to beat the system by adding a dozen headings of various levels, just to have your keywords everywhere. Search engines are much smarter than this, and there are many other factors that go into the rankings, so something like this isn’t really going to do much.
My recommendation is to use one h1 per page, and if possible include your primary key-term. If it makes sense to have another heading on your page, you can use an h2, or h3, or whatever you’d like, and place your secondary key-term in it.
This does not mean that you should not place your secondary key-term into your h1 heading. If it makes sense to do so, feel free to include it.
One other important thing that I want to mention is that you can edit the text in the heading tag by clicking on the Fonts button, and making whatever changes you would like, just like you would do so for any normal text box.
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