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Anchor Text


When it comes to placing links on our page, the anchor text, or the phrase that you can click on that takes you to the destination page, plays a far greater role than most people imagine. For example, let's do a Google search for the term "click here." You will notice that the first result is for Adobe Reader.

No where on the Adobe site does click here appear, yet it ranks number one for the term. The reason for this, is because many other websites, including very high authority sites such as educational institutions, link to this exact page, and the anchor they use is "click here."

As you build your site, keep this SEO tip in mind. When you link to other pages on your website, avoid using common phrases like click here or anything similar to it. Instead, use some of the keywords and phrases that you have written down.

So for example, let’s say that in this article here, it mentions left handed golf clubs. What I will do is highlight the string of text, click on the Hyperlinks tab, enable as hyperlink and choose the page on my site that is targeting left handed golf clubs.