VIDEO TRANSCRIPT:

Alternative Text, also known as Alt Text, is the text associated with a particular image that gives information about that image.

The main purpose of this attribute is to provide the user with information about the image, should the image not appear, or if the web browser the user is using is a screen reader as opposed to a traditional web browser.

Alt Text can also provide search engines with information about an image, which can help with rankings in image searches.

In EverWeb, you add Alt Text by selecting your image, then clicking on the Shape Options tab in the Inspector Window. Type in your Alt Text into the Alt Text field.

For example, for this image I am going to type in ‘A set of left handed golf clubs in a red and black golf bag'.

When using Alt Text, try to describe the image as best as you can.

If possible, include the keywords or phrases that you have been using throughout your site but remember to keep the Alt Text short, to the point, and relevant to the actual image.

Repeat this for all images on your site that you want to use Alt text with.

Also note that some of EverWeb’s widgets, such as the FlexBox widget, also support the use of Alt Text with images.