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Web Page Descriptions

Video Transcript:

The webpage description does not necessarily assist in the ranking of a website, but it often appears as the block of text right beneath the clickable link in the search results. The description can play an important role in whether the visitor clicks on the link to be taken to the website.

Search engines are able to determine how often a link appears in the results,

and how often a visitor clicks, so it is important to not only appear in the search result, but to also get visitors to click on your site.

In EverWeb, you can add a description to each page using the Web Page Description field. The important thing to remember for the description is to make it inciting enough for the visitor to want to read it and to subsequently click on the result to go to your site.

Including your primary-and secondary key-terms is not mandatory. However, if adding one, or both, key terms to the description makes it more inciting to the visitor, then you should include one or both of them.

A reason for including the key-terms in the description is that when someone does a search on certain words, if those words appear in the description, then they will appear in bold, which might catch the visitor’s attention.

The page description can be changed on the Page Settings tab, in the Web Page Description field. It is good practice to ensure that each page has a unique description. The Web Page Description should be between 150 and 160 characters. Be as descriptive as you can, but avoid making this just a place to put keywords. Remember, the goal is to have the visitor read the short description then to click to be taken to your page.