Video Transcript:

The Title Tag is the string of text that is displayed at the top of the web browser. It is also the text you see as the clickable link for a page when you perform a search.

As you can see, the Title Tag can play an important role in Search Engine Optimization. In many instances, you might see web page’s that have generic Title Tags such as ‘Home’, ‘Products’, or a company’s name. This is a huge missed opportunity. If Search Engine Optimization is important to you using Title Tags will probably be your most important optimization.

Changing a Title Tag in EverWeb is simple to do. First select the page you want. Next go to the Page Settings tab in the Inspector window. In the Page Details section, you will find a field called ‘Web Page Title’. This is where you insert your page’s title.

As an example of how you could display your Title Tag, I could . use my primary key-term for the page, followed by the secondary key-term.

The key-terms could be separated or not - it is up to you.

Whilst not obligatory, it is good practice, when using Title Tags, to add your company name at the end of the title.

You can separate your company name using a vertical bar symbol, which can be added by holding down the shift key, and pressing the backslash key.

Remember, each page’s Title Tag should contain the primary and secondary key-term for that particular page.