VIDEO TRANSCRIPT:

The images on your site can also help you increase traffic to your website. Many search engines, such as Google, have  an Image search feature.

Images found in an image search can direct visitors to your website, so it is important to optimize your images in order to take advantage of image searches.

Optimizing your images is very easy to do. All you need to do is give your image a keyword rich file name.

In my example, instead of naming the image something vague and generic such as IMG0003,

a more descriptive and keyword rich file name would be left-handed-golf-clubs. Separating each word with a hyphen will help search engines distinguish between each word.

The best way to name your images is to do so before adding them to your Assets List.

If your image is already in your Assets List, you can rename it there, however, the recommended method is to remove the image file from the Assets List, then replace it with the optimised image file.

Correct any areas of your site that used the original image file with the optimised image file.

Again, this is only a recommended method. If you don’t have time to do it this way, you can also rename the image from within the Assets List, although this is not as SEO efficient.